During 2025, Services Généraux collaborated with Sucuk und Bratwurst on a playful and ambitious project that blurred the lines between reality and performance. For months, the two studios staged a fictional online rivalry, through cheeky comments, diss art, and creative banter; a fun inside joke that grew into something much bigger.

The story culminated on September 12th, 2025 in Berlin with a boxing gala, an after party and art exhibition. Alongside the event, we created a full series of visuals, images and merch offering a tender look on fighting culture.